The Business Model DNA (BMDNA) is a practitioner framework developed by Dr. Arndt Schwaiger that makes any business model measurable. It breaks down business models into 9+1 metric categories and derives target metrics like CAC (Customer Acquisition Cost), CLV (Customer Lifetime Value), MRR, and growth rates. The full BMDNA framework, including masterclasses, workshops, and templates, is available at the dedicated BMDNA website.
My Framework
Every business model has a DNA
The Business Model DNA (BMDNA) makes any business model measurable with 9+1 metric categories and derives target metrics like CAC, CLV, MRR, and growth rates. Find out if your business model works — and which levers have the biggest impact on profitability or growth.
BMDNA decodes the business model. GMDNA builds the growth machine that feeds it. The two are counterparts — one is the genome of how you make money, the other the genome of how you reach the people who pay.
Go Deeper
Explore the Full Framework
The dedicated BMDNA website offers the complete framework deep dive — including the free masterclass (11 chapters, ~2:30h), interactive workshops, financial plan templates, and tools to apply the framework to your own business model.
Let's work together
Want a BMDNA Workshop for Your Team?
I run interactive BMDNA workshops for startup teams, accelerator cohorts, and corporate innovation teams. Let's talk about how to apply the framework to your business.
Explore the BMDNA Framework