:root{--raw-blue:#0072B2;--raw-sky:#56B4E9;--raw-vermilion:#D55E00;--raw-orange:#E69F00;--raw-teal:#009E73;--raw-blue-light:#E4F0FA;--raw-sky-light:#EBF5FC;--raw-vermilion-light:#FCEDE4;--raw-orange-light:#FEF5E0;--raw-teal-light:#DCEEE7;--raw-gray-light:#F5F4F1;--raw-blue-dark:#004A75;--raw-vermilion-dark:#A04500;--raw-orange-dark:#8B6508;--raw-teal-dark:#006B4E;--raw-black:#1A1A1A;--raw-gray-900:#2D2D2D;--raw-gray-700:#555555;--raw-gray-500:#767676;--raw-gray-400:#767676;--raw-gray-300:#949494;--raw-gray-200:#E0DDD8;--raw-gray-100:#F2F1EE;--raw-gray-50:#F8F7F4;--raw-white:#FFFFFF;--raw-space-1:0.25rem;--raw-space-2:0.5rem;--raw-space-3:0.75rem;--raw-space-4:1rem;--raw-space-5:1.25rem;--raw-space-6:1.5rem;--raw-space-8:2rem;--raw-space-10:2.5rem;--raw-space-12:3rem;--raw-space-16:4rem;--raw-space-20:5rem;--raw-space-24:6rem;--raw-space-32:8rem;--raw-space-40:10rem;--raw-text-2xs:0.65rem;--raw-text-xs:0.7rem;--raw-text-sm:0.8rem;--raw-text-md:0.9rem;--raw-text-base:1rem;--raw-text-lg:1.175rem;--raw-text-xl:1.4rem;--raw-text-2xl:1.85rem;--raw-text-3xl:2.5rem;--raw-text-4xl:3.25rem;--raw-text-5xl:4rem;--raw-radius-sm:4px;--raw-radius-md:8px;--raw-radius-lg:12px;--raw-radius-xl:16px;--raw-radius-full:100px;--raw-shadow-sm:0 1px 2px rgba(0,0,0,0.04),0 4px 12px rgba(0,0,0,0.06);--raw-shadow-md:0 2px 4px rgba(0,0,0,0.04),0 8px 24px rgba(0,0,0,0.08);--raw-shadow-lg:0 4px 8px rgba(0,0,0,0.04),0 16px 40px rgba(0,0,0,0.10);--raw-transition-fast:150ms cubic-bezier(0.4,0,0.2,1);--raw-transition-base:300ms cubic-bezier(0.4,0,0.2,1)}:root{--color-brand:var(--raw-blue);--color-brand-hover:var(--raw-blue-dark);--color-accent:var(--raw-sky);--color-alert:var(--raw-vermilion);--color-acquisition:var(--raw-vermilion);--color-conversion:var(--raw-orange);--color-revenue:var(--raw-teal);--color-text-heading:var(--raw-black);--color-text-body:var(--raw-gray-900);--color-text-secondary:var(--raw-gray-700);--color-text-caption:var(--raw-gray-500);--color-text-muted:var(--raw-gray-400);--color-text-disabled:var(--raw-gray-300);--color-text-inverse:var(--raw-white);--color-surface-page:var(--raw-white);--color-surface-warm:var(--raw-gray-50);--color-surface-muted:var(--raw-gray-100);--color-surface-rule:var(--raw-gray-200);--color-surface-dark:#1E1E1E;--font-body:'IBM Plex Serif','Georgia','Times New Roman',serif;--font-heading:'IBM Plex Sans','Helvetica Neue','Arial',sans-serif;--font-ui:'IBM Plex Sans','Helvetica Neue','Arial',sans-serif;--font-mono:'IBM Plex Mono','Consolas','Courier 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var(--raw-space-8);--card-shadow:var(--raw-shadow-sm);--card-shadow-hover:var(--raw-shadow-md);--testimonial-gap:var(--raw-space-6);--logo-size:120px;--logo-gap:var(--raw-space-8);--footer-bg:var(--color-surface-dark);--footer-text:rgba(255,255,255,0.7);--footer-heading:var(--raw-white);--footer-link-hover:var(--raw-white);--faq-border:var(--color-surface-rule);--faq-padding:var(--raw-space-5) var(--raw-space-6)}@font-face{font-family:'IBM Plex Sans';src:url('../fonts/IBMPlexSans-Regular.woff2') format('woff2');font-weight:400 800;font-style:normal;font-display:swap}@font-face{font-family:'IBM Plex Serif';src:url('../fonts/IBMPlexSerif-Regular.woff2') format('woff2');font-weight:400;font-style:normal;font-display:swap}@font-face{font-family:'IBM Plex Serif';src:url('../fonts/IBMPlexSerif-Italic.woff2') format('woff2');font-weight:400;font-style:italic;font-display:swap}@font-face{font-family:'IBM Plex Serif';src:url('../fonts/IBMPlexSerif-SemiBold.woff2') 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var(--color-brand);outline-offset:3px;border-radius:var(--raw-radius-sm)}img,svg{display:block;max-width:100%;height:auto}button{font-family:inherit;cursor:pointer;border:none;background:none}input,textarea,select{font-family:inherit;font-size:inherit}h1,h2,h3,h4,h5,h6{font-family:var(--font-heading);color:var(--color-text-heading);line-height:var(--line-height-heading);font-weight:600}h1{font-size:var(--raw-text-3xl);font-weight:800;margin-bottom:var(--raw-space-6);letter-spacing:-0.025em}h2{font-size:var(--raw-text-2xl);font-weight:700;margin-bottom:var(--raw-space-5);letter-spacing:-0.025em}h3{font-size:var(--raw-text-lg);margin-bottom:var(--raw-space-3);letter-spacing:-0.015em}h4{font-size:var(--raw-text-base);margin-bottom:var(--raw-space-2)}h5{font-size:var(--raw-text-md);text-transform:uppercase;letter-spacing:0.08em;color:var(--color-text-secondary);margin-bottom:var(--raw-space-2)}h6{font-size:var(--raw-text-sm);text-transform:uppercase;letter-spacing:0.1em;color:var(--color-text-caption);margin-bottom:var(--raw-space-2)}p{margin-bottom:var(--baseline);max-width:65ch}strong{font-weight:600;color:var(--color-text-heading)}small{font-size:var(--raw-text-sm);color:var(--color-text-secondary)}.lead{font-size:var(--raw-text-lg);line-height:var(--line-height-tight);color:var(--color-text-secondary);margin-bottom:var(--raw-space-8);max-width:65ch}.eyebrow{font-family:var(--font-heading);font-size:var(--raw-text-2xs);font-weight:700;text-transform:uppercase;letter-spacing:0.15em;color:var(--color-text-muted);margin-bottom:var(--raw-space-3)}a{color:var(--color-brand);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px;transition:color var(--raw-transition-fast),text-decoration-thickness var(--raw-transition-fast)}a:hover{color:var(--color-brand-hover);text-decoration-thickness:2px}ul,ol{margin-bottom:var(--baseline);padding-left:var(--raw-space-6)}li{margin-bottom:var(--raw-space-2);padding-left:var(--raw-space-2)}li::marker{color:var(--color-brand);font-weight:700}ul.checklist{list-style:none;padding-left:0}ul.checklist li{padding-left:var(--raw-space-6);position:relative}ul.checklist li::before{content:"\2713";position:absolute;left:0;color:var(--raw-teal);font-weight:700;font-size:var(--raw-text-lg);font-family:Arial,sans-serif}blockquote{position:relative;margin:var(--raw-space-8) 0;padding:var(--raw-space-6) var(--raw-space-8);border-left:4px solid transparent;border-image:linear-gradient(to bottom,var(--raw-blue),var(--raw-sky)) 1;color:var(--color-text-secondary);font-style:italic}blockquote::before{content:"\201C";position:absolute;top:-0.15em;left:0.15em;font-family:var(--font-heading);font-size:4rem;font-weight:800;line-height:1;color:var(--raw-blue);opacity:0.12;pointer-events:none}blockquote p{margin-bottom:var(--raw-space-2)}blockquote cite{display:block;font-family:var(--font-ui);font-style:normal;font-size:var(--raw-text-sm);color:var(--color-text-caption);margin-top:var(--raw-space-3)}blockquote cite::before{content:"\2014\00a0"}.table-container{margin:var(--raw-space-8) 0;overflow-x:auto;-webkit-overflow-scrolling:touch;border-radius:var(--raw-radius-xl);box-shadow:var(--raw-shadow-sm)}table{width:100%;border-collapse:separate;border-spacing:0;font-family:var(--font-ui);font-size:var(--raw-text-sm);line-height:var(--line-height-tight)}thead th{background:var(--color-surface-warm);color:var(--color-text-heading);font-weight:700;font-size:var(--raw-text-xs);text-transform:uppercase;letter-spacing:0.06em;padding:var(--raw-space-4) var(--raw-space-5);text-align:left;border-bottom:2px solid var(--color-surface-rule)}tbody td{padding:var(--raw-space-4) var(--raw-space-5);border-bottom:1px solid var(--color-surface-rule);vertical-align:top}tbody tr:last-child td{border-bottom:none}tbody tr:nth-child(even) td{background:var(--color-surface-warm)}hr{border:none;border-top:1px solid var(--color-surface-rule);margin:var(--raw-space-10) 0}@media (max-width:768px){html{font-size:16px}h1{font-size:var(--raw-text-2xl)}h2{font-size:var(--raw-text-xl)}}@media (max-width:480px){html{font-size:15px}h1{font-size:var(--raw-text-xl)}}@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation-duration:0.01ms !important;animation-iteration-count:1 !important;transition-duration:0.01ms !important;scroll-behavior:auto 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(max-width:768px){.section{padding-top:var(--raw-space-12);padding-bottom:var(--raw-space-12)}.section--lg{padding-top:var(--raw-space-16);padding-bottom:var(--raw-space-16)}.section__header{margin-bottom:var(--raw-space-8)}}.section--warm{background-color:var(--color-surface-warm)}.section--muted{background-color:var(--color-surface-muted)}.section--dark{background-color:var(--color-surface-dark);color:var(--color-text-inverse)}.section__header{text-align:center;margin-bottom:var(--raw-space-12)}.section__header .eyebrow{margin-bottom:var(--raw-space-3)}.section__header h2{margin-bottom:var(--raw-space-4)}.section__header p{margin-left:auto;margin-right:auto;color:var(--color-text-secondary)}.grid{display:grid;gap:var(--raw-space-8)}.grid--2{grid-template-columns:repeat(2,1fr)}.grid--3{grid-template-columns:repeat(3,1fr)}.grid--4{grid-template-columns:repeat(4,1fr)}.grid--auto{grid-template-columns:repeat(auto-fill,minmax(280px,1fr))}.grid--auto-sm{grid-template-columns:repeat(auto-fill,minmax(200px,1fr))}@media (max-width:992px){.grid--3{grid-template-columns:repeat(2,1fr)}.grid--4{grid-template-columns:repeat(2,1fr)}}@media (max-width:768px){.grid--2,.grid--3{grid-template-columns:1fr}.grid--4{grid-template-columns:repeat(2,1fr)}}@media (max-width:480px){.grid--4{grid-template-columns:1fr}}.flex{display:flex}.flex--center{display:flex;align-items:center;justify-content:center}.flex--between{display:flex;align-items:center;justify-content:space-between}.flex--wrap{flex-wrap:wrap}.flex--col{flex-direction:column}.flex--gap-sm{gap:var(--raw-space-3)}.flex--gap{gap:var(--raw-space-4)}.flex--gap-lg{gap:var(--raw-space-8)}.mt-0{margin-top:0}.mb-0{margin-bottom:0}.mt-4{margin-top:var(--raw-space-4)}.mb-4{margin-bottom:var(--raw-space-4)}.mt-8{margin-top:var(--raw-space-8)}.mb-8{margin-bottom:var(--raw-space-8)}.mt-12{margin-top:var(--raw-space-12)}.mb-12{margin-bottom:var(--raw-space-12)}.mt-16{margin-top:var(--raw-space-16)}.mb-16{margin-bottom:var(--raw-space-16)}.text-center{text-align:center}.text-left{text-align:left}.text-right{text-align:right}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}@media (max-width:768px){.hide-mobile{display:none !important}}@media (min-width:769px){.hide-desktop{display:none !important}}.video-embed{position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:var(--raw-radius-xl);box-shadow:var(--raw-shadow-md)}.video-embed iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:0}.site-header{position:sticky;top:0;z-index:100;border-bottom:1px solid var(--header-border);height:var(--header-height);background:rgba(255,255,255,0.97)}.site-header .container{display:flex;align-items:center;justify-content:space-between;height:100%;gap:var(--raw-space-6)}.site-logo{font-family:var(--font-heading);font-weight:800;font-size:var(--raw-text-lg);color:var(--color-text-heading);text-decoration:none;letter-spacing:-0.02em;flex-shrink:0}.site-logo:hover{color:var(--color-brand);text-decoration:none}.site-logo img{height:24px;width:auto}.site-nav{flex:1}.site-nav ul{display:flex;gap:var(--raw-space-1);list-style:none;margin:0;padding:0;justify-content:center}.site-nav li{margin:0;padding:0}.site-nav a{font-family:var(--font-ui);font-size:var(--raw-text-sm);font-weight:500;color:var(--color-text-secondary);text-decoration:none;padding:var(--raw-space-2) var(--raw-space-3);border-radius:var(--raw-radius-md);transition:color var(--raw-transition-fast),background var(--raw-transition-fast);white-space:nowrap}.site-nav a:hover,.site-nav a.active{color:var(--color-brand);background:var(--raw-blue-light)}.lang-switch--mobile{display:none}.lang-switch{display:flex;align-items:center;gap:var(--raw-space-2);font-family:var(--font-ui);font-size:var(--raw-text-xs);font-weight:600;flex-shrink:0}.lang-switch a{color:var(--color-text-muted);text-decoration:none;padding:var(--raw-space-1) var(--raw-space-2);border-radius:var(--raw-radius-sm);transition:color var(--raw-transition-fast)}.lang-switch a:hover{color:var(--color-brand)}.lang-switch a.active{color:var(--color-brand-hover);background:var(--raw-blue-light)}.lang-switch span{color:var(--color-text-disabled)}.nav-toggle{display:none;width:44px;height:44px;padding:10px;flex-direction:column;justify-content:center;gap:5px;background:var(--color-brand);border-radius:var(--raw-radius-md);cursor:pointer}.nav-toggle span{display:block;width:100%;height:2px;background:var(--raw-white);border-radius:1px;transition:transform var(--raw-transition-base),opacity var(--raw-transition-fast)}.nav-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}.nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}.nav-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}@media (max-width:992px){.nav-toggle{display:flex}.site-nav{display:none}.site-nav.is-open{display:block;position:fixed;top:var(--header-height);left:0;right:0;bottom:0;background:var(--color-surface-page);padding:var(--raw-space-8) var(--raw-space-6);overflow-y:auto;z-index:9999;border-top:1px solid var(--color-surface-rule);-webkit-transform:translateZ(0);transform:translateZ(0)}.site-nav.is-open ul{display:flex;flex-direction:column;gap:var(--raw-space-2);list-style:none;margin:0;padding:0}.site-nav.is-open a{font-size:var(--raw-text-lg);padding:var(--raw-space-3) var(--raw-space-4);display:block}.lang-switch{display:none}.site-nav .lang-switch--mobile{display:none}.site-nav.is-open .lang-switch--mobile{display:flex;margin-top:var(--raw-space-8);padding-top:var(--raw-space-6);border-top:1px solid var(--color-surface-rule);justify-content:center;font-size:var(--raw-text-md)}.site-nav.is-open .lang-switch--mobile a{padding:var(--raw-space-2) var(--raw-space-4)}}.btn{display:inline-flex;align-items:center;justify-content:center;gap:var(--raw-space-2);font-family:var(--font-ui);font-size:var(--btn-font-size);font-weight:600;line-height:1;text-decoration:none;padding:var(--btn-padding);border-radius:var(--btn-radius);border:2px solid transparent;cursor:pointer;transition:all var(--raw-transition-fast);white-space:nowrap;min-height:44px}.btn--primary{background:var(--color-brand);color:var(--color-text-inverse);border-color:var(--color-brand)}.btn--primary:hover{background:var(--color-brand-hover);border-color:var(--color-brand-hover);color:var(--color-text-inverse);text-decoration:none;box-shadow:0 4px 12px rgba(0,114,178,0.3)}.btn--secondary{background:transparent;color:var(--color-brand);border-color:var(--color-brand)}.btn--secondary:hover{background:var(--raw-blue-light);color:var(--color-brand-hover);text-decoration:none}.btn--large{font-size:var(--btn-font-size-lg);padding:var(--btn-padding-lg)}.btn--icon{padding:0.5em;border-radius:50%}.btn svg{width:16px;height:16px;flex-shrink:0}.card{background:var(--color-surface-page);border:1px solid var(--color-surface-rule);border-radius:var(--card-radius);padding:var(--card-padding);box-shadow:var(--card-shadow);transition:box-shadow var(--raw-transition-base),transform var(--raw-transition-base)}.card:hover{box-shadow:var(--card-shadow-hover);transform:translateY(-2px)}.card__icon{width:48px;height:48px;display:flex;align-items:center;justify-content:center;border-radius:var(--raw-radius-lg);margin-bottom:var(--raw-space-5)}.card__icon svg{width:24px;height:24px}.card__icon--blue{background:var(--raw-blue-light);color:var(--raw-blue)}.card__icon--vermilion{background:var(--raw-vermilion-light);color:var(--raw-vermilion)}.card__icon--orange{background:var(--raw-orange-light);color:var(--raw-orange)}.card__icon--teal{background:var(--raw-teal-light);color:var(--raw-teal)}.card__icon--sky{background:var(--raw-sky-light);color:var(--raw-sky)}.card__title{font-family:var(--font-heading);font-size:var(--raw-text-lg);font-weight:600;color:var(--color-text-heading);margin-bottom:var(--raw-space-3)}.card__body{font-size:var(--raw-text-md);color:var(--color-text-secondary);line-height:var(--line-height-tight);margin-bottom:var(--raw-space-4)}.card__body:last-child{margin-bottom:0}.card__link{font-family:var(--font-ui);font-size:var(--raw-text-sm);font-weight:600;color:var(--color-brand);text-decoration:none;display:inline-flex;align-items:center;gap:var(--raw-space-2);transition:gap var(--raw-transition-fast)}.card__link:hover{gap:var(--raw-space-3);text-decoration:none}.card--accent-blue{border-top:3px solid var(--raw-blue)}.card--accent-vermilion{border-top:3px solid var(--raw-vermilion)}.card--accent-orange{border-top:3px solid var(--raw-orange)}.card--accent-teal{border-top:3px solid var(--raw-teal)}.badge{display:inline-flex;align-items:center;font-family:var(--font-heading);font-size:var(--raw-text-2xs);font-weight:600;text-transform:uppercase;letter-spacing:0.06em;padding:0.3em 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